RESTORAN SOHASIDA INQIROZLI PR: IJTIMOIY TARMOQLARDA KOMMUNIKATSIYA STRATEGIYALARINING SAMARADORLIGI
DOI:
https://doi.org/10.67227/srsvjh57Kalit so‘zlar:
restoran brendi, inqiroz kommunikatsiyasi, ijtimoiy tarmoqlar, PR strategiyalari.Abstrak
Raqamli media muhitida restoran biznesi reputatsion xavflarga eng tez duch keluvchi sohalardan biri hisoblanadi. Mazkur maqolada restoran brendlarining ijtimoiy tarmoqlarda yuzaga keladigan inqirozli vaziyatlarda amalga oshiradigan kommunikatsion faoliyati, PR strategiyalari hamda auditoriya bilan muloqot shakllari tahlil qilinadi. Tadqiqotda Situational Crisis Communication Theory (SCCT) va Social-Mediated Crisis Communication (SMCC) modellari asosida restoran brendlarining inqiroz sharoitidagi kommunikatsiyasi o‘rganilgan. Tadqiqot natijalariga ko‘ra, ijtimoiy tarmoqlarda tezkorlik, shaffoflik va dialogik muloqot samarali PR strategiyalari ekanligi aniqlangan.
Yuklashlar
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