TRANSFORMATION OF PERSONAL NAMING SYSTEMS IN THE CONTEXT OF GLOBALIZATION: LINGUOCULTURAL AND QUANTITATIVE APPROACHES
Keywords:
anthroponymy, globalization, linguoculture, linguostatistics, personal names, cultural identity.Abstract
This article examines the processes of renewal in anthroponymic systems in the context of globalization from linguocultural and linguostatistical perspectives. The study is based on a comparative analysis of English and Uzbek anthroponymic systems, focusing on the formation, transformation, and enrichment of personal names. Particular attention is paid to key globalization-driven tendencies, including the internationalization of names, phonetic simplification, the increasing popularity of gender-neutral names, the influence of media and popular culture, as well as the revival of traditional and religious naming patterns. The findings demonstrate that contemporary anthroponymic systems evolve through the complex interaction between global cultural influences and national traditions. Personal names function not only as means of identification but also as significant markers of cultural memory and social identity.
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