LINGUISTIC, STYLISTIC, AND PRAGMATIC FEATURES OF TOURISM TEXTS IN MODERN DISCOURSE
Keywords:
tourism discourse, promotional texts, linguistic features, pragmatics, stylistics, intercultural communication.Abstract
This article provides an in-depth analysis of tourism texts as a specific type of modern discourse. Tourism communication is examined from linguistic, stylistic, pragmatic, and intercultural perspectives. The study explores how language is strategically used to inform, persuade, and emotionally influence potential tourists. Special attention is paid to lexical choices, grammatical structures, discourse strategies, cultural references, and translation issues. The research highlights the role of tourism texts in shaping destination image and promoting intercultural communication. The findings are relevant for linguistics, tourism studies, marketing communication, and translation practice.
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