MANIPULATIVE LINGUISTIC STRATEGIES IN SOCIAL NETWORKS: A PSYCHOLINGUISTIC ANALYSISS
Keywords:
psycholinguistics, manipulative strategies, Instagram, Telegram, discourse analysis, emotional vocabulary, implicature, cognitive impact.Abstract
This article is devoted to the psycholinguistic analysis of manipulative linguistic strategies used in social networks, particularly Instagram and Telegram. The study identifies the main linguistic mechanisms of manipulative influence (emotionally-evaluative vocabulary, euphemisms, dysphemisms, forms of address and imperative mood) and reveals the ways they impact the recipient's consciousness from a psycholinguistic perspective (Zahnitko, 2019). Based on the analysis of Instagram Stories and posts on Telegram channels, the effectiveness of manipulation and its impact on audience trust, feelings of fear or patriotism are examined (Cascio Rizzo et al., 2024). The results show that manipulative strategies are often implicit, and their main goal is to evoke an emotional reaction rather than convey information.
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