THE PHENOMENON OF PRECEDENCE IN VIRTUAL COMMUNICATION (BASED ON ITALIAN AND UZBEK VIRTUAL TEXTS)
Keywords:
precedence; digital discourse; memetics; intertextuality; multimodal analysis; cognitive linguistics; semantic compression; remediation; Italian virtual discourse.Abstract
This article provides a comparative analysis of the phenomenon of precedence in Italian and Uzbek virtual texts. Based on materials from internet memes and social media, the sources, functions, and linguo-cognitive features of precedent units are examined, and their roles in semantic compression and cultural identification within digital discourse are highlighted.
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